“I started Myrtèl to help people strengthen and love their hair. I wanted to create a regime that supports healthy hair whether you wear wigs, braids, are completely natural, or like to switch it up.

I believe hair is like water it thrives when it’s nourished and cared for. Myrtèl is for anyone who wants to restore or maintain their hair health, no matter their style.

The name was inspired by my grandmother, Myrtle , a powerful woman whose name also means an evergreen plant. That symbolism of growth and resilience is at the heart of everything I create.

Myrtèl stands for everlasting hair health.”

— Amber Rae, Founder of Myrtèl